How do recover from a paper rejection

Nice piece from Nature on how to recover from getting a paper being rejected. If I may offer my own bit of advice, there are three points that have been helpful to me:

  1. Decide wether this is salvageable or whether it needs to become a book chapter.
  2. If it is salvageable, then begin the rewrite by writing a mock letter to the review team. Reviewers are not stupid, so it is important to make mindful choices about which points to address and which to ignore.
  3. In no case send the paper as is to another outlet, even if it is a lower tier journal.